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Thank you for your interest. Our 2006 Banking Mind Model Study is now available. Register below and we will email you a link to the requested PDF

  Banking Mind Model Study 2006 is Vox's first assessment of the visual customer experience and usability of top consumer banking websites. This study analyzes the similarity and differences between selected banking websites and how typical consumer banking customers would recognize and react to sites' distinct characteristics. Released November 16, 2006.

Banks assessed for this study include the top ten U.S. banks (by assets): Bank of America, CitiBank, HSBC, JPMorgan Chase, SunTrust, Wachovia, Wells Fargo and World Savings. Also assessed are Fifth Third Bank, Harris, and LaSalle Bank (regional/super-regional banks), ING and Merrill Lynch (financial services banks), Allstate Bank and State Farm Bank (insurance banks).

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Vox regularly publishes news and research. Please let us know what would be of interest to you by checking the boxes below. We will email your copy upon publication.

Insurance Mind Model Study 2007 Q1 is the third iteration of our research into the visual customer experience and usability of auto insurance websites. It is an analysis of the similarity and differences between selected insurance websites and how typical customers of that industry would recognize and react to sites’ distinct characteristics. Releasing July 9, 2007.
  Vox Thoughts is our free email newsletter (published on a sporadic basis). Content includes our perspectives on the industry, latest research, upcoming events, and interesting facts and statistics.
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