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A Customer’s Experience should be the Same no Matter the Language or Culture
Author: Linda Bbanga
July 26, 2006
It is important to note that "Businesses are competing for the $700 billion Hispanics spend each year", according to the U.S. Hispanic Chamber of Commerce Web site.
In recognizing this reality, some financial institutions and insurance companies have made the necessary changes to their marketing strategies and found ways to connect with the Hispanic consumer.
And this is not as simple as translating an English marketing program into Spanish. It means understanding the culture, what appeals to this consumer.
The Customer’s experience should hold the same standards. Above all - remember - Make a Customer, Not a Sale.
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