Comments on: Aetna Reaps the Rewards of a Customer-focused Turnaround Strategy http://www.voxinc.com/blog/aetna-reaps-the-rewards-of-a-customer-focused-turnaround-strategy/ Our day-to-day notes on the Customer Experience Fri, 21 Nov 2008 06:36:40 +0000 http://wordpress.org/?v=2.5.1 By: Florida Health Insurance http://www.voxinc.com/blog/aetna-reaps-the-rewards-of-a-customer-focused-turnaround-strategy/#comment-37 Florida Health Insurance Tue, 05 Sep 2006 00:17:47 +0000 http://test.voxinc.com/blog/?p=151#comment-37 Fantastic post! This is the epitome of what is needed across the board with carriers. I applaud Mr. Williams for focusing on the source of his paycheck Fantastic post! This is the epitome of what is needed across the board with carriers. I applaud Mr. Williams for focusing on the source of his paycheck

]]> By: Martin Y http://www.voxinc.com/blog/aetna-reaps-the-rewards-of-a-customer-focused-turnaround-strategy/#comment-36 Martin Y Thu, 31 Aug 2006 22:57:27 +0000 http://test.voxinc.com/blog/?p=151#comment-36 It does seem pretty obvious doesn't it? - Channel the majority of a company's resources towards understanding and meeting the customer’s needs and expectations and revenue + profits shall surely follow, right? But it’s amazing how many businesses out there; even those with deep pockets don't follow this seemingly simple formula for success. Ronald Williams and Jack Rowe obviously understood where to focus their energies (on the customer) and now Aetna looks poised to reap the rewards for a while to come! Very good post It does seem pretty obvious doesn’t it? - Channel the majority of a company’s resources towards understanding and meeting the customer’s needs and expectations and revenue + profits shall surely follow, right? But it’s amazing how many businesses out there; even those with deep pockets don’t follow this seemingly simple formula for success. Ronald Williams and Jack Rowe obviously understood where to focus their energies (on the customer) and now Aetna looks poised to reap the rewards for a while to come!

Very good post

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