Dad is the man!
Author: Jen Miller
July 26, 2005
Being a new mom has been an eye-opening experience for me in more ways than one. And, my customer experiences as a mom have been mostly what I would have expected, although my husband’s experiences were surprisingly one sided.
My husband is a stay-at-home-dad to our new son, Owen. I realize that our situation may be slightly unconventional, but it still surprises me that my husband consistently has negative customer experiences in his new role. The other night I was reading Parents magazine (which we both read) and my husband pointed out that there is only one “Dad’s Page” while the remaining pages of the magazine assume that I’m at home all day. With a title like Parents, how can the magazine make such a huge assumption about their audience? When we took Owen to his doctor appointment, the doctor asked me questions on Owen’s health and I had to turn my head to my husband for the answers! It’s even that funny look that he might get from a sales clerk when shopping for baby goods in the middle of the day – why does he have these strange experiences?
I was always taught not to make assumptions about people, so I find it odd that many companies offer awkward customer experiences to a new dad. As a new family, we’re simply looking for customer experiences that don’t assume or judge, and value us equally as parents. We’d love to read a magazine with parenting advice from the perspective of both moms and dads.
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