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Have a holly jolly online shopping experience
Author: Bill Cusick
December 8, 2005
Tis the season to be shopping, and more people than ever are doing it online. I know for me, the prospect of entering a big shopping mall in December causes the hair on the back of my neck to stand up, so I’m a true believer in the power of putting an "e" in front of my shopping experience.
That doesn’t mean that I don’t get frustrated when I’m trying to hunt down, order, and pay for the latest fondue-slash-smore-maker. And apparently I’m not alone. A recent study showed that nine out of ten online shoppers are typically frustrated with the experience somewhere along the way. The reasons for the bitterness are many, but most come back to the website designers not really thinking through the full expererience, in all of its many possible permutations.
The sites that rank high are pretty obvious, with Amazon often topping the list. The reason, I believe, is that you can see their commitment to design and usability (experience) every time you interact with the site. There may still be frustration, but overall there is a consistency and a relevance to the transaction and the information for each user.
So, I think I’ll pop onto Amazon right now and see what they recommend for me in the way of combination electric razor/MP3 players…
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