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I just got a phone call from Kathy, my bank manager over at US Bank. She wanted me to know about a special offer that was aimed at customers just like me. I won’t go into the details, but it related to commercial accounts, and it helps save me a little money.

Kathy mentioned the offer, and told me to get back to her direct if I was interested. She said she was contacting a short list of customers about it. Hey…that means I’m on the "short list." That’s good, right? It feels good, being one of the "chosen" ones. In fact, I feel as happy as these people look.

Hmmm…what if you did that with your different segments of customers on a regular basis? You could treat good customers like good customers. That might make them feel good about your company. Something to think about.