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I have been the victim of some really bad customer experiences recently, to the point that I generally started to dread the thought of any new purchases I had to make - as I knew any vendor I chose would eventually let me down and leave me frustrated.

Then, several days ago a colleague of mine passed along a web link to the 2005 Copernican Award Winners.  This award is given out to customer-centric companies that deliver a superior customer experience.  I have been a customer of a couple of the winning organizations in the past.

Browsing the 2005 award winners article and related links, I was led to the upcoming 2006 Copernican Award Candidates article.  Upon reviewing this list, I realized that I have been a customer of at least one candidate from each award category at some point in the past as well.

From this, I even recalled a couple of companies that I am a current customer of that do get it, such as Vonage - who provides stellar services at low prices and leaves me expounding its virtues to my family and friends.

Ultimately, reviewing last year’s winners and the candidates for this year’s awards reminded me that there are still companies out there - even if they seem to be in the ever-shrinking minority - that do care, that do strive to provide a superior level of service, and that consistently deliver an experience that keeps your returning to them as a loyal customer - with a smile on your face.

Thinking about this, and these customer-centric companies, left a smile on my face too.