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OK, I’m not really a Maserati kind of guy. I’m also not a Hummer kind of guy. I’ve got the souped up Mini. Anyway, when I’m looking for my next car, I’ll probably do a bit of my research with venerable automobile resource Kelly’s Blue Book on their site at kbb.com.

The site was recently rated highest in a plethora of categories, including everything from the quality of their info to the ease with which one can get a new car quote. On the web, as this Keynote Study illustrates, every little thing counts towards (or detracts from) a user’s experience.

Next car, hmmm, those Bentleys look nice.