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Smiling, happy customers

Author: Bill Cusick

September 28, 2005

Smile1The magazine Fast Company just announced awards for companies that excel at providing exceptional customer experience. There are few surprises in the group: Cabelas, USAA, Netflix. As a group they commit to focusing on the customer and creating relevant, personalized service. I would disagree, however, with BestBuy being in this group, though it’s mainly the result of several subpar experiences I’ve had at their stores.

And the companies that struck out with customers? Leading the list were Wal-Mart, Cingular, and Sprint PCS (maybe they didn’t review SBC).

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