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So I only get a good offer if I’m a new customer?

Author: Jeannie Walters

May 27, 2005

Since Bill asked me to ‘guest author’ this week, I started looking for something good to write about.  I was actively looking for GOOD customer experiences.  Really, I was.  But then I got a new credit card.

My husband and I were looking for a card with good travel rewards.  We found one through Citibank.  We applied for it.  The day after the cards arrived in the mail, we received a direct mail piece offering a bonus of 15,000 points if we ordered a new card.

We had only received 5,000 points with our brand new cards.  So my husband Mike called.  He said, "Hey - Citi - we just got these cards but we just got this BETTER offer from you.  How about you make up the difference and slap another 10,000 points on our account?"  (I’m paraphrasing here.)

Citi basically said: "Too bad.  In order to get the BETTER offer than we sent you, you have to apply again."  (I’m paraphrasing again.)

So, let me get this straight.  I have to reapply for a card we already have in order to get the better offer?

Seems like they’re only interested in treating NEW customers like they matter.  Well, here we are, brand spanking new customers, and they’ve already ticked us off.  We’re shopping again for a good rewards card.  *POOF*  Just like that, they’ve lost us.

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