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The Most Persuasive Advertising for Banks? Word of Mouth
Author: Bill Cusick
November 5, 2004
When searching for a new bank, where do people turn - the Internet, advertising, consumer reports? Nope: typically, the primary influencer is a family member or friend. That’s the gist of a CRM Daily article sent to me by friends Jackie Huba and Ben McConnell, experts on creating Customer Evangelists.
It’s a simple but profound point that can make you think. If, after all, the primary method for luring new customers to your bank is to create "evangelists" or influencers among your current customers, then where does is make the most sense to devote your resources? I’m thinking it’s not solely your marketing and advertising.
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