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The rich are people too
Author: Bill Cusick
February 4, 2005
Apparently wealthy folks appreciate many of the same customer-service courtesies as the rest of us, and, you know, maybe a little more. This according to recent research that asked people worth seven figures what they want from companies with which they do business. The affluent are seeking individualized service and are concerned with privacy, saying they want their information to remain confidential. However, they want their data to be utilized by the company to provide more customized service and products.
Let’s file this under the "not rocket science" category.
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