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What happened at Radio Shack?
Author: Bill Cusick
February 21, 2005
I want to know, what the heck is going on at Radio Shack? I’ve popped in to my local store, over there next to Walgreens, two or three times in the last couple months, and I’m confused.
It used to be that one only ventured into the little storefront reluctantly - for an ac adaptor, battery, alligator clip or whatever. The customer would be met by a dismissive glance, and would be a lone explorer, searching forlornly among the mislabled cables, plugs, and ham radio parts.
But now, now, when you walk through the front door, you find yourself in a new land, a bountiful, attractive (ok, at least more attractive) retail space with this season’s models of computers and cell phones and tvs. And more important, you are met with people, nice people, people willing to help you. They are earnest! They know where things are! They know how to work the register! And, as a result, I’ve gone back, not just for a CAT 5 cable or an adaptor, but for a cordless phone.
So what happened? Are they paying employees differently…a new company initiative? I don’t know, but I want to find out.
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