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What the heck? Smile!

Author: Bill Cusick

October 5, 2004

Telemarketer1
There’s a vendor we use, and we keep going back to them for a variety of reasons - they’re professional, responsive, and they produce high-quality work. But really, a big reason we’re repeat customers is almost silly: it’s the person who answers the phone. When she picks up, she seems so dang happy that I’m calling. It’s like I’ve made her day. In fact, it’s so sunny, so over the top, I have to smile. I can’t help myself.

There are representatives of companies, on the other hand, that - through their tone of voice - create an atmosphere of apocalyptic doom. And these are people who have called me, and they’re performing a customer service review! What’s going on? These are organizations with millions of dollars invested in call center technology and training, and they make me feel bad and frustrated. It’s not brain surgery! Just smile.

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