Where’s My Lifeline?
Author: Bill Cusick
October 28, 2004

Life insurance is one of those fairly pedestrian, sometimes depressing, issues you need to face at some point as a “responsible” adult. We have term policies with a couple of different companies. But here’s the weird thing: I’d have a hard time telling you the names of either company. Once I purchased a policy, and set up automatic deduction, it seems I never really heard anything more about it. No thank you letter, no periodic check-in to review our needs. Nothing.
True, I don’t want to be thinking about life insurance all the time, but I’m ripe for plucking (wife, three kids, home, business) and I get nada. Strange…and not very smart.
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