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Wide Web 2.0 World
Author: Mike Hartman
April 24, 2007
I just returned from San Francisco where I attended what I’ve been calling the Lalapalooza of the internet, aka Web 2.0 Expo 2007, where industry leaders mixed with rising stars of the wide web world to discuss and discover emerging trends and technologies, show off, promote new ideas, connect and to some extent try to figure out what it all means and where it’s going.
I think we’ve reached the point where we know what Web 2.0 is (user/community driven sites and products, widgets, wikis, blogs, mashups, tagging…phew) and now we can move on to figuring out what we’re going to do with it. And I think that was a refreshing theme throughout the Expo.
The general buzz is there is a Web 2.0 wave to be ridden and there is no shortage of tech companies eager to ride that wave. There was a lot of talk about technology at the Expo, which is certainly a crucial factor, but I think the larger message of Web 2.0 is something that we here at Vox have been talking about for a long time: listen to your customers, build a community and engage them in a meaningful way. Don’t just attack them with features and marketing programs.
Oh, and I saw a really cool video by Michael Wesch, “Web 2.0 … The Machine is Us/ing Us”
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