Will the owner of customer experience please report to the information desk…
Author: Bill Cusick
March 10, 2005
So just who "owns" the customer experience in your company? Someone in marketing, customer service, operations? If your company is like most, according to new research by Forrester, no one area controls all the customer touchpoints.
While most companies tout the importance of customer experience, only 22% of the respondents could point to one person who’s in charge of shaping the customer relationship. So, if the customer has to cut across your company’s functions (or silos, get it?) by getting answers through the mail, on the web, in person, etc., shouldn’t the company have a person or a team devoted to cutting across those same silos? Usually, the answer is yes.
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