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Would somebody please disagree?
Author: Bill Cusick
September 14, 2005
Got back from the ABA conference this past Friday. There was some good information in many of the sessions, and we met some interesting folks. And the Mojitos were tasty.
But something about the conference has been bugging me. I think it was the lack controversy. I’m not one who could be described as confrontational, but I was itching for an argument by the end of the week. At talk after talk, I heard a whole lot of conventional wisdom. But think about the times you felt you really learned something, gained some insight. Was it by listening to some authority telling you things that already made sense, or was it hearing a "rebel" come at a subject out of left field, with a new perspective?
I want to be challenged. And we want to challenge the accepted school of thought in customer experience.
Otherwise, where’s the spice?
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