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Apparently, yes, you would. OK, not this guy, but car dealers in general. In fact, in a recent survey, car buyers rated the trustworthiness of their auto dealers higher than the insurance industry: 68.4% to 48.9%. Car dealers also rated more trustworthy than the legal or health industries.

When you think of businesses where "trust" is a critical concept to successful customer relationships, it would seem insurance, health and legal industries would top the list. Yet less than half of those surveyed called them trustworthy.

Some room for improvement? I think so.