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Women Rule!
Author: Bill Cusick
November 24, 2004
Women are king, so to speak, at least as far as Tom Peters is concerned when it comes to decision making and buying power. And Tom had some compelling statistics to back up the assertion as he spoke to a couple thousand bankers, credit union leaders and others (including me) at the BAI Conference in Vegas last week.
Stalking the aisles and sliding into occasional rants on the lack of vison in business, he unloaded with dozens of slides and stats. To wit: women are the primary decision makers in terms of purchases for 94% of home furnishings, 67% of investment decisons, 89% of bank accounts, 91% of houses, and on and on.
And yet, are businesses set up to accomodate and even cater to women as customers? Not usually, especially in the financial service industry.
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