Subscribe
Your Clients Want to Hear from You
Author: Lauren Bittner
May 17, 2007
When it comes to relationships with business associates, customers or anyone else, remember this: Communicate early. Communicate often.
That is a key takeaway from Vox’s most recent case study of one insurance company’s quest to execute a strategy for ongoing, personalized customer contact. The company found that the initial resistance of its agents to support the strategy and the willingness they later demonstrated was directly tied to how the company communicated with them. You can learn the details in the complete case study. (Note: link is a PDF.)
1 Comment »
RSS feed for comments on this post. TrackBack URI
I watched an interview on Fox with an executive from Mindshare who talked about this as well. It’s worth a listen.
Comment by Ed Peaslee — June 28, 2008 @ 2:51 am