Customer Profitability Calculator

The slightest increase in retention can impact your profitability dramatically. Below, choose a percentage to increase your retention. Or use the same percentage you used for customer growth and see how that change can affect your bottom-line profitability.

TIP: Your retention and acquisition numbers must equal more than 100% to show positive effects on customer growth. Otherwise your customer base is shrinking.

Current customer base:
Total revenue for 1 year:
Average profit margin:	%
Current retention rate: Not sure what your retention rate is? Calculate it here.	%
Current acquisition rate: Not sure what your acquisition rate is? Calculate it here.	%
Percent increase in customer retention rate:	+0% +1% +2% +3% +4% +5% +6% +7% +8% +9% +10% +11% +12%
Contact Vox to discuss how we can help you improve customer retention rates and increase customer lifetime value.
The formula for this calculator assumes the retention and acquisitions rates and average profit per customer remain constant over time.