Vox, Inc. - Customer Experience Solutions

Register for Mind Model - Insurance 2007

Thank you for your interest in our First Quarter 2007 Auto Insurance Mind Model Study.

In an effort to better understand our audience, and in turn develop research studies with you in mind, please take a moment to answer the following questions.

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First Quarter 2007 Auto Insurance Mind Model Study

Our analysis of the online customer experience and usability of auto insurance websites. By examining the front door of a customer’s experience, our study offers insight into user expectations and how companies can modify their focus and strategy to improve the Customer Experience.

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Email Address*
First Name*
Last Name*
Job Title*
Department
Company/Organization*
Address 1*
Address 2
City*
State/Province*
Zip/Postal Code*
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Phone*
1. Does your company currently have customer experience initiatives in place?*

1a. If yes, what is your key initiative right now? Explain:*
1b. If no, do you have plans to focus on your customer experience?*
2. What channels are you responsible for?*
3. How do your clients purchase your services/products?* (choose all that are applicable)
4. Where do you find the most success with your customers?*
5. Why do your customers continue to use your product/service?*
6. Approximately how often do you act on and implement a customer’s suggestion?*
7. Roughly, what percentage of your marketing/business budget is devoted to:*
New customer acquisition
Customer retention
Business-to-business
8. How does your company measure customer satisfaction?*
9. When are your customers cross-sold/up-sold?*
    • How often:

    • How often:

    • How often:

    • How often:

10. How does your company view online usability for your webpage and registration process?*
11. The security of your company website is:*
12. Does your company leverage Web 2.0 or social media technologies?* (such as forums, wikis, rss feeds, etc)

12a. Which types of Web 2.0 or social media technologies?*