Recent Articles
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"Thank You, Sir. May I Have Another?"
- 12+ Tips to Improve Customer Experience and Profitability Right Now
A baker's dozen tips for you to better understand, attract and retain your customers. - e-Commerce Heuristic Evaluation
Vox’s Heuristic Evaluation of this national brand’s e-commerce site provided actionable steps to improve their customers’ online experience. - More>>
An Excerpt from the upcoming book: All Customers are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back - Bill Cusick
Studies
- Competitive Banking Feature-Gap Analysis - Available soon.
- This report examines which online features offer the most valuable ROI for small to mid-size banks and offers recommendations on how banks can increase the profitability of their online channel.
Email us to reserve your copy.
Mind Model Analysis
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Our in-depth analysis of select banking and insurance homepages provides insight into customers’ online experiences and expectations.
Banking Mind Model Study 4th Qtr 07- Release Date: 01/08/08
- Banking Mind Model Study 3rd Qtr 06
- Release Date: 11/16/06
- Insurance Mind Model Study 1st Qtr 07
- Release Date: 08/28/07
- Insurance Mind Model Study 1st Qtr 06
- Release Date: 06/13/06
- Insurance Mind Model Study 3rd Qtr 05
- Release Date: 03/02/06
