Archived Issue
Vox Voice
Issue III
November 27, 2007
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The importance of saying thank you seems like a no-brainer. Yet, when life and business get hectic, showing appreciation to customers -in any manner- quickly falls through the cracks. Of all the things to forget! It is not just a to-do item. In fact it can, and should, be the most important part of your relationship. We are pro-thank-you around here. Welcome, and read on. Oh, and thanks!
- Bill Cusick, CEO
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Vox News
Vox promotes Jeannie Walters to President http://www.voxinc.com/media-room.htm
Vox welcomes Michael Fleming, who joins as an Account Director. Michael comes
to Vox from Jim Karas Industries, LLC where he served as Vice President and was responsible for managing overall operations, growth and strategic development.
His background in consulting, operations and marketing make him a valuable addition to our team.
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Article - Giving Thanks the Right Way
http://www.voxinc.com/customer-experience-articles/giving-thanks-the-right-way.htm
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Case Study - Creating a Comprehensive Customer Interface
http://www.voxinc.com/case-studies/Vox-Case-Studies-Creating-a-Comprehensive-Customer-Interface.htm
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Vox CE Opinion - Focus on Usability
November 8th was World Usability Day, a whole day focused on designing more usable and customer-friendly products, processes and interfaces. Which begs the question, just how do you design something to be more usable and customer-friendly? Here are a few tips to get you started.
- Respect the design process. No matter what you are creating, take the necessary steps to ensure you think of everything. Do your research!
- Create personas* for your users
- Create a workflow chart and then design
- Know how your design will be used and anticipate possible drawbacks or problems.
- Create for impatience. Assume your design will be used in a high-stress and fast-paced environment and should therefore be intuitive and quick.
Want to learn more about usability? Read our blog series Woman v. Machine, where Vox President Jeannie Walters tests self-service machines to examine how usability permeates our everyday lives.
http://www.voxinc.com/blog/
* Learn more about the Vox approach to personas in our December issue.
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In the next issue
ALL ABOUT THE IRRATIONAL CUSTOMER
AND THE MOST IRRATIONAL TIME OF THE YEAR
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Newsletter Archives
- Issue VII - March 31, 2008
- Issue VI - February 28, 2008
- Issue V - January 31, 2008
- Issue IV - December 19, 2007
- Issue III - November 27, 2007
- Issue II - October 25, 2007
- Issue I - September 25, 2007
